Should your business be on social media? Absolutely. But should
you have an account on every platform? Not necessarily.
Your social success
depends largely on the type of business you run and how much time and effort
you intend to put into your strategy. Some networks, like Facebook, are more
low-maintenance and work for every type of business, while others, like
Instagram, require more dedication, working best for businesses in certain
niches.
Want to create an
enviable social strategy? Familiarize yourself with all of the social networks
at your disposal, figure out which features will work best with your business
and focus on the platforms that best reflect your business's mission.
We profiled the top social media platforms, so you can learn how
to utilize each one for your business and determine which ones fit your needs.
Facebook
Facebook is the biggest social network out there, both in terms
of name recognition and total number of users. With over 1.39 billion active
users, Facebook is a great medium for connecting people from all over the world
with your business. And Facebook is not only the biggest network, it's arguably
the most versatile one. In the 11 years since it launched, Facebook grew from a
simple website where college students could keep in touch into a multifaceted
Web and mobile social-platform where anyone can connect with not just their
friends and family, but also with celebrities, organizations, businesses and
more thanks to the Pages feature.
Since Facebook has a wealth of options for any type of
organization, it's a great starting point for your business, regardless of your
industry. You can use it to share photos, videos, important company updates and
more. Additionally, Facebook is a lot more low maintenance in terms of posting
frequency — whether you post several updates a day or only a few a week won't
make much of a difference in terms of what your fans think of you. To find out
more about Facebook for business, check out our guide.
Twitter
Twitter is another social network where mostly anything goes.
With Twitter, you can post short (140 characters or less) text updates along
with videos, images, links and more. You can also easily interact with other
users by mentioning their usernames in your posts, so Twitter is a great way to
quickly connect with people all around the world (the platform has more than
500 million users worldwide). Because of this, Twitter is not only a great way
to market your business; it's also an effective channel for handling customer
service. For example, if you maintain an active Twitter presence, then
customers who are also active on the platform will seek you out to express
concerns or share their praise. [10 Twitter
Accounts Every Job Seeker Should Follow ]
If you have interesting content, Twitter is also a great tool
for quickly spreading the word. Retweeting and sharing other users' content is
incredibly simple, and if a user with a lot of followers retweets you, your
content has the potential to go viral. But with Twitter, it's important to
remember to find balance — don't simply share your own links or media; make
sure you are also sharing a lot of interesting, relevant content from other
Twitter users so your audience doesn't think you only care about what your
business is doing. Check out our guide to learn more about using Twitter for
business.
Pinterest
This platform consists of digital bulletin boards where users
can save and display content they like in the form of pins. Users create and
organize their boards by category, so for example, as a personal user, one
might have a board dedicated to food where they pin recipes, another board
dedicated to photography they find interesting and so on. Pinterest is very
visually oriented (every post has to be an image or video), and like Facebook,
it is also fairly low-maintenance as far as post frequency is concerned.
However, keeping your boards organized and search-friendly can be time-consuming.
Pinterest is also a much more niche network than Facebook or
Twitter, and so it may not work for everyone. Pinterest's users are primarily
female, and popular categories on the site are DIY projects, fashion, exercise,
beauty, photography and food. That's not to say that businesses outside of
these categories can't succeed on the platform, but it does make it a great
marketing tool for businesses that do work in those areas. If you can find ways
to connect your content to Pinterest's audience, then go for it. There are
plenty of cool ways to use this platform to your advantage, and you can read
more about them in our Pinterest for
Business guide.
Instagram
Instagram, like Pinterest, is a visual social media platform
that is based entirely on photo and video posts. The network, which Facebook
owns, has over 300 million active users, many of whom post about food, art,
travel, fashion and similar subjects. Instagram is distinguished by its square
photo/video post format that makes each post look similar to a Polaroid
picture. This platform, unlike the others, is almost entirely mobile (there is
a Web version, but you can't take photos or create new posts, and other functions
are limited, as well).
Instagram is another platform where more artistic niches excel,
so again, it may not be the best fit for your business depending on your
industry. If you want to succeed with Instagram, it's important that the person
running your account has a good eye for detail and has at least basic
photography skills so that the photos and videos posted to your account are
high quality. And don't be discouraged if your industry is underrepresented on
Instagram; if you can find the right hashtags to latch onto and can post
intriguing photos, you will most likely make it work. To find out more about
using Instagram for business, read our guide.
Tumblr
Tumblr is arguably the most difficult social media platform to
use as a business, but it's also one of the most interesting networks. Tumblr
allows several different post formats, including text posts, chat posts, quote
posts, audio posts, photo posts and video posts, so you're not limited as to
what kind of content you can share. As with Twitter, re blogging (reposting
other users' content) is very quick and easy, so if a user with a lot of
followers shares your content, it's possible to go viral fairly quickly.
However, what sets Tumblr apart more than anything is its audience, which is
less like a pool of users and more like one big tight-knit community full of
smaller sub communities.
Tumblr currently hosts more than 200 million blogs, and the
majority of these blogs are run by young people (half of Tumblr's visitor base
is under the age of 25). But this means that businesses that don't cater to
young people's interests or aren't relatable to young people in some way are
not poised for success on the network. The good news is, there's a sub community
or fandom for almost every niche and interest you can think of, so a successful
marketing campaign is possible if you use Tumblr correctly. You can learn more
about the Tumblr community and how to use Tumblr for business in our guide.
No comments:
Post a Comment