This weekend, you just might get your retail fix at home.
Online retailer Daraz.pk is launching a new initiative — a three-day online fashion show titled Daraz Fashion Week — that will showcase the latest summer collections of their high-street brands.
Popular favourites like Sana Safinaz, Amir Adnan, Generation, Daaman and Ego are showing, as are some lesser-known brands like Blossom and Reborn that may be worth your while to check out.
The event may be redundant for city slickers who can hop out to the mall to inspect the latest fashions, but will improve the online shopping experience of buyers in small towns and cities where many of these brands aren't as readily available. If nothing else, the fashion week will allow these buyers to inspect products more closely than a static image allows.The purpose of Daraz's fashion show is to "take luxury high-street fashion to the masses".
Perhaps the best part of Daraz Fashion Week is that it's shop-able (that is, viewers will be able to immediately buy what they see on the runway). Usually, fashion weeks entail a wait for the collections to make it to the stores, but given that this fashion week is pret-only, the collections are ready for retail. In fact, many of them are already in stores.
The fashion week was pre-taped at a press-only event and will go live on the Daraz website tomorrow.
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