This spring feels like it's been a season of festivals, with exciting gatherings happening across Pakistan.
The Lahore Literature Festival recently took the cultural capital by storm, and Karachi saw its own literature festival as well as a fun food festival. It only makes sense that music was next on the agenda, and the Lahore Music Meetaims to fill that gap.
Lahore Music Meet, set for April 4th and 5th, promises to be a great way to give musicians a platform. But something else about the forum caught our eye: its unique, bilingual marketing campaign.
LLM promotes itself and its performers in both English and Urdu, with equal weight given to both languages. It's a thoughtful move one doesn't see very often.
LLM founder Natasha Noorani explains how this awareness took root: "I can't take credit for it wholly. Anjum Altaf, former Dean at the Lahore University of Management Sciences, suggested we market the music meet giving equal weight to both languages."
"Our patrons suggested we reach out to every demographic... even more so because music is universal, its not about languages."
"Even our talks are going to be in a mix of languages, some in English, in Urdu and Punjabi. In our Urdu campaign the event is called Lahore Mehfil-e-Moseequi," she added.
LMM's full schedule will be released soon.
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